31 Oct This is a tool to analyse and map an organisation’s stakeholders. The matrix assesses the level of power and level of interest of either individual. Mendelow’s matrix (Mendelow, ) suggests a method for mapping stakehold- Table 1. Power versus interest matrix and the stakeholders’ attitude. Stakeholder analysis is the process of assessing a system and potential changes to it as they Mendelow’s power-interest grid, which considers stakeholder ” power and The most common presentation styles use a matrix to represent two .

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These stakeholders are the major drivers of change and could stop management plans if not satisfied. A stakeholder analysis does not preclude the interests of the stakeholders overriding the interests of the other stakeholders affected, but it ensures that all affected will be considered. The Academy of Management Review. Types of stakeholders include: In this article and video, we’ll look at that crucial mendeloa step — Stakeholder Analysis — in more detail. The following list identifies some of the best known and most commonly used methods for stakeholder mapping:.

For example, a director is likely to have high Power and high Interest in the organisation, whereas the Government would have high Power to impact strategy via regulation, but potentially less Interest — the same with a large competitor.

Ask yourself whether you are communicating as effectively as you should be with your stakeholders. They are more likely than others to accept what they are told and follow instructions. Have you ever found yourself working really hard on a project, only for it to “hit the buffers” simply because a powerful manager or influencer says “No? Retrieved 6 July Not all stakeholders have the time or inclination to follow management’s decisions closely. Stakeholders amtrix be both organizations and people, but ultimately you must communicate with people.


First, identify who your stakeholders are. You now need to discover how your key stakeholders feel about your project. These people could be strong supporters of your projects — or they could block them, so you need to identify who these people are and win them over.

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Stakeholder Analysis

Next, work out their power, influence and interest, so that you know who you should focus on. It is important to remember that things might happen that cause stakeholders to suddenly move between quadrants.

This is based on Power and Interest allows us to identify which stakeholders are incredibly important, with High Power and High Interest which we would need to manage closely, investing a lot of time and resource.

So, be sure to identify the correct individual stakeholders within a stakeholder organization. This means that they can more actively support you when necessary. Management, therefore, needs to communicate plans to them and then discuss implementation issues.

Management Accounting – Business Strategy.

A Maturity Model for Organisational Implementation. Mind Tools for Your Organization. A stakeholder analysis of an issue consists of weighing and balancing all of the competing demands on nendelow firm by each of those who have a claim on it, in order to arrive at the firm’s obligation in a particular case. Mendelow’s matrix is a popular method for performing stakeholder mapping.

Stakeholder Analysis – Project Management Tools From

Low power, less interested people Monitor: The ‘level of interest’ can usefully be described as how likely it is that a stakeholder will take some sort of action to exercise his or her power.

Hi Elizabeth, Interesting question and one which I suspect could be discussed and debated for any publicly owned company with stockholders. Explicit use of et al. For me, stakeholder analysis is my “go-to” tool when I begin a project or initiative. Mendelow suggests we analyse our stakeholder groups based on Power the ability to influence our organisation strategy or project resources and Interest how interested they matrixx in the organisation or menvelow succeeding.


There are three steps to follow in Stakeholder Analysis. The first stage of this is to brainstorm who your stakeholders are.

Adapted from Mendelow, A. Managing stakeholders helps them to ensure that their projects succeed where others might fail. Some of these may have the power either to block that work or to advance it. There are no items to show in this view.

For example, your boss is likely to have how Power to influence your work and also high interest in it being successful, or a technical external agency. Over a month ago TimeHeals wrote.

Archived from the original PDF on 20 June mendelpw Over a month ago Michele wrote. The position that you allocate to a stakeholder on the grid shows you the actions you need to take with them:.

Stakeholder analysis can be done once or on a regular basis to track changes in stakeholder attitudes over time.

As part of this, think of all the people who are affected by your work, who have influence or power over it, or have an interest in its successful or unsuccessful conclusion.

As the work you do and the projects you mendelod become more important, you will affect more and more people.